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About us

Red Witch Analog Ltd is a company based in New Zealand, which makes analog guitar effect pedals. 
We strive to blend art and technology into our pedals.
We aim to create devices that inspire the player - sonically and visually.
We are dedicated to creating unique new pedals - not clones.


Ben Fulton, Founder and Creator, was inspired to produce these pedals from a
long lasting love affair with analog guitar equipment and from the knowledge that there
were people who had been unable to get the 'sound' they were searching for.
He has been an active member of the New Zealand music scene for over 12 years.
In that time Ben performed with outstanding local bands, toured Australia and New
Zealand and played on multiple award winning albums.
 In 2003 Ben started Red Witch Analog Ltd, driven by a vision and a perceived niche
in the boutique guitar effects pedal market to produce unique, high quality analog
devices that draw upon the sound and style of the “classic” units used in the 1960’s and
1970’s but also to give guitar players additional, innovative features and sounds
unavailable in any other guitar effect products.
 The Red Witch Analog range quickly became available in some of the most influential
music stores in the USA, and started being used by the very elite of the music industry,
and by some of the biggest names, like Andy Summers from The Police.
The range has grown from four to eighteen pedals with others currently in development.